Neuhaus is the market leader in the luxury chocolate sector in Belgium. The chocolatier currently has over 1000 sales outlets in 50 countries. It is one of the few chocolate companies still manufacturing in Belgium.
The story begins...
Jean Neuhaus settles in Brussels and opens a pharmacy in the prestigious Galerie de la Reine. He covers his medicines in a layer of chocolate to make them more palatable.
Invention of the 'praline'
Jean Neuhaus Jr. expands his grandfather’s idea replacing the medicines with fresh cream, thus creating the first filled chocolate. He calls it ‘praline’, which becomes an immediate success!
Louise Agostini, wife of Jean Neuhaus, designs an elegant gift box in which the chocolates are attractively presented. This box, called the ‘ballotin’, becomes the ‘must-have’ gift.
In 1959 and 1960, Belgium celebrated the weddings of Prince Albert to Paola and King Baudouin to Fabiola. To mark the occasion, Neuhaus created 4 new chocolates named after the royal family: 'Baudouin', 'Fabiola', 'Albert' and 'Paola'.
Our chocolate shop is located Boulevard de Waterloo 1, 1000 Bruxelles.